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NEWSLETTER OF THE EMBASSY OF MALAYSIA IN THE HAGUE 2020 EDITION

What is "De Haagse Brug"?

De Haagse Brug means The Bridge of The Hague, which symbolizes the role of the Embassy as a bridge linking the relations between the two brotherly countries. 

Foreword by the Chargé d’affaires a.i.

Dear distinguished readers,

On behalf of the Embassy of Malaysia in The Hague, I would like to thank you for your valuable time to read our 2020 Newsletter with the hope that you and your families are in the best of health.

The year 2020 will certainly be remembered as one of the greatest trial periods for us in adapting into new norms and restructure our lives and the way we work.  Nevertheless, the challenges posed by the COVID19 pandemic shall not deter us from undertaking our tasks and responsibilities. Being a unique set up as a hybrid Malaysian Mission handling multifaceted issues, be that bilateral, multilateral and those in the courts of International Law, among others, the Embassy of Malaysia remain persevere and determined to ensure that we continue to engage with the Malaysian diaspora, the Dutch Government, the OPCW and other International Organisations based in The Netherlands.

During the year 2020, the Embassy has successfully organised several noteworthy programmes. Adopting the Standard Operating Procedures (SOP), we have organised an Eidul Adha reception, a ‘Seminar on Investment Opportunities in Malaysia’ as well as several agricultural and food products promotions, dubbed as ‘Taste of Malaysia’, to name a few. These would not have materialised without the kind assistance from all parties involved, both in The Netherlands and back home, Malaysia.

The success stories for the year 2020 would not have happened without cooperation and collaboration with the esteemed Dutch Ministry of Foreign Affairs, officials and Locally-Recruited Staff at the Embassy, the PERWAKILAN The Hague as well as the Malaysian diaspora in The Netherlands. We look forward and remain optimistic in receiving valuable supports to the Embassy in ensuring our best service to our stakeholders.

Lastly, the Embassy of Malaysia wish you a very happy new year 2021.

Mohd Norhisyam Mohd Yusof PhD
Chargé d’affaires ad interim

DID YOU KNOW?

Rumah Malaysia

The Ambassador’s Residence, also known as Rumah Malaysia was built in 1909. It was called “Huize Haesenberch” and was owned by the family “Beelaerts van Blokland”.

The building was designed by the architects Hoek en Wouters.

The building was constructed on a land 9300m2 and was acquired by the Malaysian Government in December 1968.  

Table of Contents

MALAYSIA AND THE NETHERLANDS

Bilateral - visit of YB Minister Teresa Kok

The Honourable Teresa Kok, (former) Minister of Primary Industries of Malaysia undertook an official visit to The Netherlands on 13 – 15 February 2020 and called on The Dutch Deputy Prime Minister and Minister of Agriculture, Nature and Food Quality, Hon. Carola Schouten to discuss issues on Palm Oil.   

During the visit, an event entitled Cooking Demonstration with Chef Norman Musa, featuring Special Dialogue on Sustainable Malaysian Palm Oil at the Rumah Malaysia in Wassenaar.

The event was organised by the Embassy with support from the Malaysian Palm Oil Council (MPOC) and the Ladies Association of the Embassy of Malaysia (PERWAKILAN).

Observing court sessions - MH17 and ICJ

The Embassy was privileged to have been invited to observe the proceedings at the International Court of Justice and the Schiphol District Court during the trials of important cases. We also took the opportunity to engage with international legal experts.

H.M. King Willem-Alexander New Year Reception for Diplomatic Corps 15 Jan 2020

CDA a.i. and spouse attended the New Year’s Reception by His Majesty King Willem-Alexander held at Royal Palace Amsterdam on 15 January 2020.

ASEAN IN THE NETHERLANDS

ASEAN day celebration 2020

We attended the celebration of the 53rd ASEAN Day and 5th Anniversary of the establishment of the ASEAN Committee in The Hague (ACTH) which was held at Wisma Duta, the Official Residence of the Ambassador of the Republic of Indonesia to the Netherlands. The event was hosted by ASEAN Committee in The Hague (ACTH).

The event was graced by Ambassador Karin Mossenlechner, Director of Asia and Oceania, Ministry of Foreign Affairs of The Netherlands and 30 officials from the ASEAN Member States diplomatic mission in The Hague.

ASEAN COMMITTEE IN THE HAGUE (ACTH)

We participated in various events organised by the ASEAN Committee The Hague, and discussed various issues of common interest.

Multilateral - OPCW

The Embassy has been actively participating in the OPCW meetings and events.

In October 2020, the Government of Malaysia has contributed €10,000 to a special Organisation for the Prohibition of Chemical Weapons (OPCW) Trust Fund to support the project to upgrade the current OPCW Laboratory and Equipment Store. This project will result in the construction of a new facility, the OPCW Centre for Chemistry and Technology (“ChemTech Centre”).

The contribution was formalised during a ceremony between the Charge d’Affaires a.i. of the Permanent Representation of Malaysia to the OPCW, Dr Mohd Norhisyam Mohd Yusof, and OPCW Director-General, H.E. Mr Fernando Arias, which was held at OPCW Headquarters in The Hague.

Charge d’Affaires a.i. Dr Mohd Yusof remarked: “Malaysia views the upgrading of the current OPCW Laboratory and Equipment Store to the ChemTech Centre as a crucial step in strengthening the Organisation’s capabilities to comprehensively address new and re-emerging chemical weapons threats. The new ChemTech Centre will also catapult capacity-building efforts for OPCW Member States, particularly in developing countries. Malaysia, for instance, is interested in advancing our expertise as a nation and a regional player. As a highly principled and committed member of the OPCW, Malaysia stands ready to contribute to our joint efforts to end the use of chemical weapons.”

MATRADE

Visit to Sime Darby Zwijndrecht

The Embassy through its MATRADE office organised a visit to Sime Oil Refinery Zwjndrecht on 11th September, led by CDA a.i., Dr. Mohd Norhisyam Mohd Yusof.

With 450k tonnes of products every year, Sime Darby operates a multi oil factory and specialty in lecithin production facility-diversity of processes at one location. The products are vegetable oils and fats (under brands such as Delico, Goldbake, Ralec, Mastercraft), used for application for margarine hardstock, biscuits dough, oleochems for cosmetics, confectionary coatings & etc).

Discussion were also held about the challenges faced by the palm oil industry, and how the anti palm oil campaign has created a negative sentiments against Malaysian palm oil.

Sime Darby has been active in promoting sustainable palm oil, and work closely together with other NGOs to give a balanced-picture of Malaysian sustainable palm oil.

AGRICULTURE

Taste of Malaysia

the Embassy of Malaysia through the Agriculture Counsellor’s Office with the assistance of Tourism Malaysia and Malaysian External Trade Development Corporation (MATRADE) has undertaken several initiatives to further promote Malaysian tropical fruits, culinary, processed food products as well as fresh and frozen products. Two successful programmes were held in the Netherlands this year namely the ‘Malaysia Food & Fruits Week’ (MFFW) in collaboration with Wah Nam Hong supermarket from 25th September – 4th October 2020 as well as ‘Taste of Malaysia’ with Amazing Oriental supermarket from 7th October – 3rd November 2020.
 
A total of 33 new Malaysian food products and several tropical fruits were introduced during the MFFW via in-store and live cooking demonstrations, which also received interest from neighbouring countries. As for the ‘Taste of Malaysia’ programme, 23 existing Malaysian products were promoted in 20 store outlets via in-store shelf displays, cooking demonstrations and through on-line initiatives, which resulted in an increase of 117% sales as compared to a normal trading month. It is hoped that with these two programmes, Malaysian food produce and products will be well received especially in the oriental and Asian market segments in the Netherlands.

Leveraging on Online Business Meetings (eBizMatch)

In the new norm, digitalisation plays an important role, especially in reaching out to foreign buyers as well as enhance trading with other nations.

With travel restrictions still ongoing, a key part of MATRADE’s efforts is to ensure businesses are connected through an online platform.

Since the pandemic, MATRADE has organized more than 20 eBizMatch or online business meetings for Malaysian companies to meet foreign buyers via virtual platform.

Among products sourced are gloves (medical, latex & nitrile gloves), PPE, hand sanitisers, processed food, furniture, sauces, baby products, processed palm oil, cosmetics, high precisions components & parts, and many more.

TOURISM

Vakantiebeurs fair 2020

The Embassy, through its Tourism Malaysia office participated in the 50th edition of the Vakantiebeurs, the largest travel event in the Netherlands from 15- 19 January 2020.

Our booth was in the Asia Pavilion. Together with Sabah Tourism Board and two Dutch travel agents, Tourism Malaysia promoted Malaysia as a holiday destination. Mike Bikes brought an orange bicycle to promote their cycling tours in Kuala Lumpur. The event consisted of one trade day and four consumers days.

In total 100,797 people visited Vakantiebeurs 2020.

Seminar VM2020 & Sarawak

On 21 January, the Embassy through its Tourism Malaysia The Hague organised in cooperation with Sarawak Tourism Board a seminar in Corendon hotel.

Dutch travel agents, tour operators and media were invited to learn more about the Visit Malaysia campaign as well Sarawak as a holiday destination. The seminar started with a Visit Malaysia 2020 presentation by Director TM The Hague, Ms. Rosbi and followed by a Sarawak presentation by Sarawak Tourism Board and Destination Management Company Eco Green holidays from Sarawak.

After both presentations small refreshments were offered to the participants, including Malaysian cuisines and refreshments.

Tram wrap Malaysia

In cooperation with TUI, the Embassy had a tram wrap from March 2020 till June 2020 on tram 16 in the Hague. The visuals on the tram showed proboscis monkeys and the world largest flower: Rafflesia. Both part of the diverse flora and fauna that Malaysia has to offer.

Visit Malaysia Dinner

To celebrate the Visit Malaysia 2020 campaign Tourism Malaysia The Hague invited a small group of valued partners (tour operators and media) for an exclusive VM2020 diner on 11 March 2020 in the Penthouse in The Hague.

The Director of TM The Hague, Ms. Rosbi, gave a brief presentation about the campaign Visit Malaysia 2020. The new Malaysia Truly Asia video in collaboration with Sharp and VM2020 official video for International market was shown and a lucky draw have been organized.

Dream now, travel later

Despite tourists were unable to visit Malaysia due to the global pandemic, the Embassy, through TM The Hague had collaborated with the Dutch tour operator 333 Travel undertook a campaign to inspire the Dutch to dream about Malaysia. We hope that this campaign inspired the Dutch to book their next holiday, as soon as it is possible again, to Malaysia.

The billboard of the programme can be seen at the A4 highway throughout November and December.

Malaysia e-learning

The Malaysia e-learning platform initiated by the Embassy through Tourism Malaysia The Hague has been successful during the lockdown period. The platform targeted the participation by the travel agents, but everyone who wants to increase their basic knowledge about Malaysia is welcomed to follow the e-training. The e-learning is available in eight languages:  Dutch, English, French, Italian, Russian, Spanish and Swedish.                                                      

Are you interested in learning more about Malaysia? You are welcomed to join, it’s free! Make sure to register yourself first to have access to the e-learning. The website for the English version is:

https://malaysiaen.experttraining.eu/

Any questions may be asked directly by filling in the contact form on the website or sending an email to mtpb.thehague@tourism.gov.my

CONSULAR

Due to the spread of COVID-19 pandemic in the Netherlands, the Embassy and its Consular Section plays a vital role in assisting all Malaysians abroad as well as to be in touch with the Malaysians diaspora.

We are proud to be the first mission who initiated a one-to-one phone calls with the Malaysian diaspora who are registered with the Embassy.

We are proud to have launched our very own Consular Section website, the very first among Malaysian Missions overseas, that provides the concise and comprehensive consular related information to our valued clients.

The LRS making phone calls to Malaysians who are registered with the Embassy to check on their well-being during COVID-19

We thanked the Ministry of Foreign Affairs Malaysia, Wisma Putra and generous contributors to the Malaysia’s Diplomatic Equipment Stockpile. We received the equipment for the use of our staff as well as part of our contributions to Malaysian students who are registered with the Embassy. We welcome everyone to register with the Embassy.

We joined H.M. King Willem-Alexander, H.M. Queen Maxima, The Dutch Government and people in applauding the Frontliners. 

SOP Consular Services

2020 has become a challenging year for all of us. The Dutch Government has announced the “Intelligent Lockdown” in March, followed by a “Hard Lockdown” beginning December, due to the steady increase in the number of daily new cases.  Notwithstanding the challenges have not deter us from providing out best service to our clients. Since the lockdown, our normal Consular Services has been adjusted to ensure the safety of our clients and staff. In this video, we would like to share the SOP practices at the Consular Section. 

THE EMBASSY AND MALAYSIANS

Distribution of goodies by the The Embassy

Charge d’Affaires a.i led the Consular team’s visit to our students across the the Netherlands and distributed our small contributions to the Malaysian students around the Netherlands during the COVID-19 Pandemic.

Eidul Adha Celebrations

Eidul Adha’ celebrations was held at the Embassy of Malaysia on 31 July, 2020. Around 200 invited guests attended the event. Strict SOP was observed during this event.

NATIONAL DAY 2020

Due to the COVID-19 Pandemic, the Embassy was not able to host our annual National Day Reception. However, we have published a video depicting Embassy children’s interpretations of “Merdeka” and how they expressed their love towards the country. 

PERWAKILAN

Visit to Kaasboerderij Captein

ASEAN Ladies Circle (ALC)’ The Hague visited the Captein Cheese Farm, one of the finest family cheese farms/dairy makers in Holland for generations where cheese is made in a traditional way, on 28 January 2020. It is a popular tourist and tour operator attraction.

PERWAKILAN The Hague's AGM

PERWAKILAN AGM Meeting held on 10 February 2020 was officiated by the CDA a.i., Dr. Mohd Norhisyam Mohd Yusof, and chaired by Pn. Kartini Maruzi, the Acting Chairman of PERWAKILAN The Hague. This AGM saw the appointment of a new committee.

PERWAKILAN The Hague Committee Meeting.

The ASEAN Ladies Circle’ Philippines Folk Music & Coffee Morning

The ASEAN Ladies Circle’ Philippines Folk Music & Coffee Morning was held at the Philippines Ambassador’s Residence in The Hague on 7 February 2020.

The wife of the CDA a.i. is currently the President of the ASEAN Ladies Circle.

Cooking Demonstration with Chef Norman Musa

PERWAKILAN The Hague, collaborated with the Embassy organised a Cooking Demonstration with Chef Norman Musa, using Malaysian Sustainable Palm Oil, featuring YB Teresa Kok, Minister of Primary Industries, held at Rumah Malaysia on 14 February 2020. We served the delegation and guests with sumptuous Malaysian cuisine during the event.

Farewell Tea Party

PERWAKILAN The Hague hosted a Farewell Tea Party for Pn. Nurfirza Khalid, Second Secretary (Cultural) with theme ‘Flower Power’ at Secret Garden Bakery, The Hague, on 5 July, 2020. The home-based staff also organised another Farewell reception for her on 10 July, 2020 at Helai Afghani Restaurant in Rotterdam.

POEMS FROM DE HAAGSE BRUG

Our distinguished readers are encouraged and welcomed to send in their own poems or any work of arts for our publication in the next edition. 

Please send your work to consularthehague@kln.gov.my

SEASONS GREETING

CONTACT DETAILS

Embassy of Malaysia, The Hague
Rustenburgweg 2
2517KE, The Hague
The Netherlands


070-3506506
mwthehague@kln.gov.my

Get in touch with us

REGISTER YOURSELF WITH THE EMBASSY

We are currently updating our database of Malaysians in The Netherlands. If you have not registered yourself before, please do so by clicking on the button below. If have manually registered before, please re-register yourself by way of online registration.